Contributed city, state, province, and region profiles for the 2016 and 2017 editions of the Good Sam Travel Guide, both in print and online.
This included taking on assigned tasks from an editor and tackling all research, fact-checking, and writing for each piece.
Created product category page copy for more than 100 online marketplace pages.
This included working with the project owner to establish a specific and consistent tone for the brand's content.
Wrote SEO-minded topical blog posts based on brief prompts from the project owner.
This included establishing and maintaining a specific brand tone.
Created accurate, informative, and engaging product copy for thousands of product pages. Also created copy for more than 30 category overviews and page banners.
This included researching, fact checking, and often working in concert with a Senior Copywriter or other stakeholder to approve and publish content.
Created sales-driven descriptions and web copy for more than 500 different product pages, based on briefs supplied by third-party clients.
This included creating SEO-minded activity titles, subtitles, summaries, bullets, and page descriptions, as well as fact-checking and research.
Drafted and completed copy for splash pages and landing pages on Chicago, Washington D.C., London, and Paris.
This included doing independent research on attractions, neighborhoods, and transportation options, then weaving it into engaging copy buffered with useful information for readers and potential customers.
Contributed SEO-minded blog posts focused on tech, content streaming, and internet-connected devices, apps, and services.
This included working with a project owner to pitch and approve ideas.
Provided time sensitive coverage of both local and national news with clear and accurate writing on deadline.
This included generating leads and story angles in concert with a managing editor, as well as conducting interviews.
Provided coverage of the Vancouver Canucks and NHL labour lockout during the 2012-2013 season.
This included up-to-the-minute monitoring of the Canucks' daily news flow and social media landscape, as well as the development of unique leads and angles to set coverage apart in an oversaturated market.