Good Sam: Travel Writing
City profiles and regional overviews for print magazine/travel guide.
Writing + research and fact-checking on relevant content set by editorial guidelines
ASSUCHE: Digital Copywriting
Informational, sales-driven web copy for more than 100 online marketplace pages.
Exploration of appropriate tone, flow and personality with client-owners
Rapid turnaround and delivery ahead of schedule with zero requested changes or edits
[Note: "Shop to immerse yourself in the store's world" added by editor]
Peek.com: Service and Product Copywriting
Sales-driven product descriptions and web copy for third-party-client activity pages.
Delivery within strict internal style guide requirements and limitations
Clear and accurate communication of third-party-client services and activities
SEO breakdown of activity titles, subtitles, summaries, details and page descriptions
Comprehensive fact-checking and background research to catch and correct errors in third party client materials
Peek.com: Evergreen Content Writing
Comprehensive, at-a-glance web copy for splash pages and landing pages on Chicago, Washington D.C., London and Paris.
Independent research and fact-checking on attractions, neighborhoods and transportation options
Fresh, engaging conversational tone buffered with helpful, accurate information for readers and potential customers
ASSUCHE: Brand Blog Writing
Breezy, topical blog post content for SEO, top-of-funnel marketing and social media shares.
Delivery of assigned topics on deadline and with zero requested changes or edits
Independent formulation of new topics and sharpening of post angles
Establishment of unique punchy tone and internal style guide
Vancouver Weekly: Journalism and Editorial Content
Time sensitive coverage of both local and national news.
Independent lead generation in concert with managing editor
Interviews, fact-checking and background research
Clear, accurate copy with rapid turn around and consistent delivery on deadline
Vancouver Observer: Blog Content
Season-long coverage of the Vancouver Canucks and the preceding National Hockey League labor lockout.
Up-to-the-minute monitoring of the Canucks' daily news flow and social media landscape
Development of unique leads and angles to set coverage apart in an oversaturated market