Teenage Mutant Ninja Marketing

I was a child of the late 80's and early 90's, so for much of my youth the Turtles were my Sun, Moon, stars and sky. The original run of action figures were ubiquitous if you were male and between the ages of 4 and 10. Their popularity all stemmed from the original TV show, which I watched religiously, like so many of my friends. 

Or so I thought. 

Browsing Netflix last night I came across Turtle Power: The Definitive History of the Teenage Mutant Ninja Turtles, and in an instant my Teenage Mutant Ninja Turtles upbringing was ripped asunder.

It's a fascinating movie about the collaborative creative process as a whole, but it also outlines how the original cartoon TV series was created as a vehicle to drum up interest in the toys, which fully and completely pre-dated the cartoon series. 

This was before YouTube and social media. This was old-school television production and programming. All to boost sales of toys that hadn't been released yet. 

Content marketing is, of course, the phrase of the year. But as it revs the labidos of marketers the world over it's easy to lose sight of the fact that it did, in fact, pre-date Google Panda updates. 

Quality is king, then as now.